The best agents know what "leads" are, receive them often and use them to earn their million dollar annual incomes. This article will attempt to teach you what they are and how to get them.
"Leads" are the term in real estate for a referral or for customer traffic. Whenever a customer hears your name and makes contact with your office then it is a "lead".
Real estate agents need to approach their job as though it is starting their own self-employed business. Once an agent is licensed, then they are independent and their efforts are the only factor in deciding their income.
Obviously, once a real estate agent realizes this then they have to begin thinking about how to use it to make more money. When everything is distilled and examined, an agent's job is to do nothing but generate leads. Being a agent is really an easy job involving only one task. Once you are focused on that task and on completing it quicker and better than anybody else then you will begin to see results.
The key to ensuring that you have a consistent stream of leads is rather simple. The main tactic is to convince people to bring up your name in conversation. This will involve ensuring that when people think of real estate then your name comes to mind.
There are many techniques for ensuring that a professional agent generates leads. Advertisements, show houses, yard signs, business cards, websites and flyers are all ways of making sure that people see and remember your name. However, it all boils down to having one person remember your name when they need to buy or sell property or to mention your name to someone else.
The real estate agent with the most leads earns the most money and it is that simple. As long as you follow up on the leads then you will be earning a decent income.
As a professional agent, lead generation services are a good idea but you should not expect to see any return from these for at least six months. You should expect to receive clients and viewings but not necessarily any financial return.
Remember that every lead you receive is important and the ones that do not become customers immediately may do so in the future. Alternatively, these leads may mention your name to someone else. Some people that are referred to you will remember your name but only use your service two to three years later.
Keep in mind the monumental significance of selling property. It can mean huge life-changes for people and so you can expect for them to take a long time to consider it.
To help ensure that a lead becomes a customer it could take several follow-up call including visiting them to discuss the listing, telephoning them and eventually making an appointment.
A lead will not necessarily buy or sell immediately however there is a basic technique to make sure that when they do wish to sell their real estate they choose you. The key is in a confident and impressive meeting. You only have to make sure that you stand out in their mind and that they remember you.
The main task of generating leads and the supplementary task of following up on them are the two basic actions that any successful real estate agent will take; the rest is superfluous.
